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Showing posts from February, 2019

The Biggest Digital Marketing Trends In 2019

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Every year digital marketing is creating its own trend to adapt to new technology changes. These changes will also affect the strategies of the marketers throughout the year. So, it is required to move along with the new marketing trends for a successful business. Here, we illustrate some of the major marketing trend changes that help you stay on top of this ever-evolving journey. Artificial Intelligence The influence of Artificial intelligence into marketing is growing. It is said that the use of AI among marketers will increase in the next two years for improved ad targets. Artificial Intelligence can also be used to analyze contextual data, and optimize images, for intent advertising. It also helps to understand the buyer persona and create creative ads for better user experience. Growing Video Ads People spend many hours watching videos on smartphones, so video ads will have high reachability. In 2019, video ads are expected to account 85% of total internet traffic. In...

How To Create Your Hotel Presence On Facebook And Instagram?

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You have invested in your hotel and you want to get more customers to increase revenue? So, what is the step you will follow to create brand awareness about your hotel? Yes, it is simple as that, you will choose social networking for hotel marketing . For any business, social media is very essential to promote their products and services. How do people know that you exist? Social Media Marketing for hotels helps to showcase your business to the world.  Being active in Social media marketing for hotels help you to know your competitors, and can be updated to today’s trends. Let’s see what are the ways to attract customers on Facebook and Instagram to your Hotel. Photos When we say Instagram, the first thing comes to our mind is photos.  Informative and beautiful photos grab the attention of the users. For Instagram advertising, keep your Hotel logo as the display picture and a beautiful landscape image as a cover picture. This will attract the users who visit your ac...